Fashion Convertible Bags

California, United States
We're reimagining products for real women, especially working women. I was tired of choosing between practicality and elegance when it came to my wardrobe: High-end brand names offered little functionality, while leisure brands lacked sophistication. That's why I created These bags, for industrious women everywhere facing the same li...
€400.00 of €1,500.00 goal
  • Backed by 2 people
  • Funding Failed

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These bags are born out my own need when I was running around from meeting to social event to a meeting doing business at my last company.  I was injuring my shoulder by dragging around my life in my purse, but ultimately needed to present the most "professional" look to get business done.  I thought, there's got to be a better way.

The name, “Tara” is inspired and named after “Green Tara” the Buddhist mother goddess, who represents action, great strength, and the virtues of success in work and achievements.  We felt like this represented the women we were designing for.

There were two main problems we were trying to address with this bag:

  1. The ability for distributed weight when you need it (a backpack), but to look professional when you want to (a shoulder bag).  
  2. Stopping "bags within bags."  Too often we see women carry a smaller bag within a larger work bag because one bag doesn't suit their needs.  With the Tracy, you have a 2-in-1 bag, so you never need to carry two separate bags again.

The 2-in- 1 convertible tote style bag in soft, genuine leather for the contemporary woman on-the- go. We're a bag that works for you.  We convert to provide four distinctive looks for work or evening functions.

We're made for women who carry devices.  We fit up to a 13” laptop and have a zip-off clutch.

Women love to just take the clutch for lunch, dinner, or errands, when it's more appropriate to have a smaller purse.  Next time you don't have to lug everything, you can just take this.  The clutch comes with its own pocket and detachable strap.

Feel great wherever you are.  No more shoulders hurting, or feeling "too young" at a meeting.  Our easy slide-and- go strap allows the bag to be worn 3-ways -- shoulder style as a tote, a cross-body, or as a conventional backpack.  Just pull one up for a shoulder bag or cross-body, and pull out for a backpack.  It converts between them in a snap.  You don't have to deal with complicated conversions!

Our straps are made with leather on the outside and a soft nylon on the inside to look great, but wear most comfortably in any situation.

Sometimes you want to accessorize your outfit, or have a night out on the town.  That's why today we're releasing two other clutch colors - Cerulean Teal and Lava Red.  Use them in two ways: 1) Wear the clutches as their own piece or 2) Use them to easily change and personalize the color of your flap.  Our clutches come with their own pocket and strap so you can look great from day to night.

Our bags not only looks good, it feels good.  It's made out of genuine soft leather & the best YKK zippers.

Risks and Challenges

Like any startup, there are challenges and unforeseen circumstances.  However, we have brought products to market before and are confident in our ability to do it again.  Our product is close to being finalized, but we will continue to improve the bag aesthetically and functionally, so you receive the best possible product.  That may mean tweaking, adding, or removing small features.  The product is also built in genuine leather which is beautiful and soft, malleable and flexible, and our product will behave and age as such.  Please research the characteristics of leather and make sure it's a material that you're excited about buying.

Production generally takes ~2 months of time to create, but can vary based on a number of factors including large quantity of units to create, differences in material, unclear specs etc.  Because our zippers are YKK and extremely high quality, they take over 20 days alone to order.  However, our team has produced with our high quality factory before which has created items for many retailers including Calvin Klein.